Digital Marketing Insights

by Rob Madrid

Your Google Analytics Data Is Going Away, Eventually

Much to the chagrin of many marketers, Google announced last week that Universal Analytics is going to stop working in July of 2023, and soon after that, your ability to see your historical data is also going away. So what should you do? Start using Google Analytics 4 (GA4) now.

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by Rob Madrid

Facebook Ad Targeting Getting More Limited

Facebook (or should I now say Meta?) sent out an email today to Facebook Business users announcing the sunsetting of many audience targets that are popular with certain digital marketers today. The categories that are being removed are ones they feel are related to "topics people may perceive as sensitive, such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.

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by Rob Madrid

Using Data to Supercharge Your Marketing: Automation

You can use your customer data to improve communication with your prospects and customers to grow sales, customer satisfaction, and repeat business. Go beyond simple email blasts by adding automation to your outbound marketing campaigns. These campaigns are more intelligent because you can change the messaging that your customer or prospect sees based on their own actions.

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by Rob Madrid

Using Your Data to Supercharge Your Marketing: Advertising

Data has been called the most valuable resource on the planet. Using your data can supercharge your marketing; for making key marketing decisions about products and services, advertising your business, and developing relationships with your customers. Part 1 of this two article series will focus on digital advertising.

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