Website Design & Development
Your website is the virtual "front door" of your business and very often where you will make your first impression to prospective customers, employees, and partners. If you lack a website, or have a site that is outdated, slow, or not reflective of who you are as a company, then we can help. In conjunction with Digidesign Co., our sister company, we will build you a WordPress website that outshines the biggest competitors in your industry.
By combining experts in graphic design, web design, and digital marketing we are able to ensure that your website contains the right message, conveys your products or services effectively, and has the aesthetic that is right for your business and your customers.
Our process starts with getting to know your business, the personality of your business, the personality of your customers, and the structure of your business so we can think about your website from both a design and function perspective.
It is also vital to us that your website be positioned well for Search Engines and out of the gate it is Search Engine Optimized (SEO). It is important to note that no "out of the gate" design will set you up with SEO for life. We still believe that a commitment towards content and optimizing your site on an ongoing basis is the way to go. However, we will work with you on your site design so it has the right page titles, descriptions, image tags, and structure that will set it up well for the future.
We also want your site to be fast and optimized for mobile. These are two huge factors that impact both the user experience of your site as well as the rankings you will experience on Google, Bing, and any other search engine.
Is your digital presence organically attracting the right people to your website? SEO is about more than keyword rankings - it is about making sure your digital presence is helping you to be there to answer the questions potential customers are asking.
Your messaging is the heartbeat of your marketing. We'll work with you to develop and deliver the right messaging through written content, video production or graphic design.
Making a quality investment in paid media is about developing a campaign that selects the right platform targeting the right message to the right audiences. We strategize to find media solutions that work for your goals and provide the analytics to evaluate success.
Whether you need to audit your existing analytics or create a suite of analytics to assist in your marketing decision making, Digiarks is the right partner for you.
Digiarks has vast experience developing websites and creating goal oriented landing pages. We can also integrate systems - from Customer Relationship management to marketing automation.
From video production to ad copy & design to print and digital collateral material, we can help you visually connect with your audience for any purpose.
by Rob Madrid
Digiarks Founder and President, Rob Madrid was recently named to the 2023 Business West 40 Under Forty class of honorees. For over twenty years, Rob has dedicated his career to growth and development in Western Massachusetts and is proud to be among this class of inspiring professionals who shape our community.