What is Search Engine Optimization?
Search Engine Optimization now means anything in your digital presence that influences people finding you online. It is also a "black box" that a lot of agencies use to charge you a hefty monthly fee without being clear about what they are (or aren't) doing to help grow your business.
In our world, Search Engine Optimization is doing all the things on your website and off your website to maximize your relevant organic search traffic. Emphasis on relevant. If you are gaining a bunch of traffic that isn't either converting or engaging with content on your site, then what are you really doing?
At the heart of any SEO and Digital Presence plan is content. While there are many "technical building blocks" of SEO, creating content that answers your customers questions is the best way to be found.
Another related, but separate part of our work to help business be found and grow digitally is Digital Presence. Consider this a subset of SEO - a comprehensive approach to your presence on the internet. This is a review of your presence on digital listing services, social media, back links from relevant industry sites, and much more.
The principals of our SEO methodologies include (but of course are not limited to:
- Keyword/Query Analysis
- Search Console and Google Analytics Analysis with engagement and conversion goal creation
- Content Plan and Professional Content Creation
- 404/301 Redirect Analysis
- NAP: Name Address Phone Number Consistency
- Digital Profile Claiming and Optimization
- Talk to us to find out more!
Search Engine Optimization
Is your digital presence organically attracting the right people to your website? SEO is about more than keyword rankings - it is about making sure your digital presence is helping you to be there to answer the questions potential customers are asking.
Your messaging is the heartbeat of your marketing. We'll work with you to develop and deliver the right messaging through written content, video production or graphic design.
Making a quality investment in paid media is about developing a campaign that selects the right platform targeting the right message to the right audiences. We strategize to find media solutions that work for your goals and provide the analytics to evaluate success.
Whether you need to audit your existing analytics or create a suite of analytics to assist in your marketing decision making, Digiarks is the right partner for you.
Digiarks has vast experience developing websites and creating goal oriented landing pages. We can also integrate systems - from Customer Relationship management to marketing automation.
From video production to ad copy & design to print and digital collateral material, we can help you visually connect with your audience for any purpose.
by Rob Madrid
Digiarks Founder and President, Rob Madrid was recently named to the 2023 Business West 40 Under Forty class of honorees. For over twenty years, Rob has dedicated his career to growth and development in Western Massachusetts and is proud to be among this class of inspiring professionals who shape our community.