Digital Marketing Insights

Digiarks Founder and President, Rob Madrid was recently named to the 2023 Business West 40 Under Forty class of honorees. For over twenty years, Rob has dedicated his career to growth and development in Western Massachusetts and is proud to be among this class of inspiring professionals who shape our community.

Facebook (or should I now say Meta?) sent out an email today to Facebook Business users announcing the sunsetting of many audience targets that are popular with certain digital marketers today. The categories that are being removed are ones they feel are related to "topics people may perceive as sensitive, such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.

Most good marketers can recognize a bad looking website. But is that the only reason to think about over-hauling your website? There are other good reasons why you might need to think about a re-design.

Writing Blogs and/or producing video content is a key part of any SEO strategy. Sure there are other technical items you need to pay attention for effective SEO, but content is core. Here are some useful tips on creating a sustainable strategy that will grow your relevant organic users.

Data has been called the most valuable resource on the planet. Using your data can supercharge your marketing; for making key marketing decisions about products and services, advertising your business, and developing relationships with your customers. Part 1 of this two article series will focus on digital advertising.

There are a lot of great marketing agencies out there. Unfortunately, just like in most industries, there are also agencies that may not always have their client’s best interests at heart.