Analytics and Data Services

Are you using data to guide your decision making? We will set you up so you have easy access to data from multiple sources including website analytics, customers, sales analysis and so much more.

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Digital Analytics & Data Services

Good decision makers often make decisions with their gut, but the best decision makers supplement their instincts with solid data analysis. Digiarks offers a range of services that can help you be guided by data to make decisions about your operations, your services and/or products, and your marketing.

Whether you need a full analytics suite or you just need a push in the right direction, we can customize an offering do your needs.

We have extensive experience across a spectrum of data and analytics services including:

  • Website Analytics
  • CRM Installation & Customization
  • CRM and Customer Data Analysis
  • Database Profiling
  • Database Appends: Email and Physical Address Appends
  • Marketing and Business Data Dashboard Creation & Maintenance

Website Analytics

Web users can tell you a lot of things based on their browsing habits on your website.  Digiarks can help you harness the power of your website to enable you to capture more leads, engage more visitors, and make better marketing and business decisions.

Our website analytics services include

  • Setting up and optimizing Google Analytics
  • Properly setting up goals in Google Analytics
  • Setting up E-Commerce tracking in Google Analytics
  • Linking Google Analytics to Google Ads
  • Implementing Google Tag Manager and utilizing event tracking
  • Setting up custom and automated reporting

Customer Relationship Management (CRM) Installation & Customization

How are you organizing your data?  Is it housed in databases like Access or Excel?  Do you have data in multiple places.  Implementing a Customer Relationship Management (CRM) system is the smart way to handle your customer data, organize what you know about customers, and how you speak to them.

A CRM can give you a way to track all of the data related to your customers including:

  • Organize your sales pipeline and prospecting
  • Keep a record of your outreach, pre- and post-sale.
  • Organize your sales data
  • Provide detailed sales and outreach reporting
  • Provide tracking for salesperson effectiveness
  • Plug into marketing automation tools to nurture leads and grow existing relationships

Digiarks can help you to select the CRM solution that is right for you and customize it to your needs.  We can also analyze your current CRM to give you actionable feedback to grow sales and close more leads.

Database Profiling

Good business decision makers know their customers and make great gut decisions.  Great decisionmakers supplement their instincts with solid data analysis.  If you are collecting customer data you can gain insights that can change the way you are speaking to and marketing to your customers.

A database analysis can give you insights including (but not limited to):

  • Geographic breakdown and mapping
  • Detailed Demographics, including household make up
  • Affinities and Psychographics
  • SIC Codes (B2B)
  • Company Revenue breakdown (B2B)

Data Hygiene: Email And Physical Address Cleansing and Appends

Even if you are working hard to collect data, you may be missing data or have data that has become incorrect over time.  Our data cleansing service can fill in the blanks of your missing data by appending your data with email and physical addresses.

Our service can also cleanse your data by identifying non-deliverable email addresses and working to obtain correct records for the incorrect data.  Ideally this step would be done before doing a database profile.

Having a more complete database will pay for itself through your ability to communicate with present and past customers.

search Search Engine Optimization

Is your digital presence organically attracting the right people to your website? SEO is about more than keyword rankings - it is about making sure your digital presence is helping you to be there to answer the questions potential customers are asking.

text_format Content Creation

Your messaging is the heartbeat of your marketing. We'll work with you to develop and deliver the right messaging through written content, video production or graphic design.

send Paid Media Management

Making a quality investment in paid media is about developing a campaign that selects the right platform targeting the right message to the right audiences. We strategize to find media solutions that work for your goals and provide the analytics to evaluate success.

insights Digital Analytics

Whether you need to audit your existing analytics or create a suite of analytics to assist in your marketing decision making, Digiarks is the right partner for you.

code Development

Digiarks has vast experience developing websites and creating goal oriented landing pages. We can also integrate systems - from Customer Relationship management to marketing automation.

palette Creative Services

From video production to ad copy & design to print and digital collateral material, we can help you visually connect with your audience for any purpose.

by Rob Madrid

Digiarks President Rob Madrid Named BusinessWest's 40 Under Forty

Digiarks Founder and President, Rob Madrid was recently named to the 2023 Business West 40 Under Forty class of honorees. For over twenty years, Rob has dedicated his career to growth and development in Western Massachusetts and is proud to be among this class of inspiring professionals who shape our community.