Digital Marketing Insights

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Much to the chagrin of many marketers, Google announced last week that Universal Analytics is going to stop working in July of 2023, and soon after that, your ability to see your historical data is also going away. So what should you do? Start using Google Analytics 4 (GA4) now.

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Facebook (or should I now say Meta?) sent out an email today to Facebook Business users announcing the sunsetting of many audience targets that are popular with certain digital marketers today. The categories that are being removed are ones they feel are related to "topics people may perceive as sensitive, such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.

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We now offer awareness packages that include Stand Out Truck with a matching digital display campaign that harnesses the power of IP Targeting to exactly target the right audience for your business. Myke is an outstanding entrepreneur who serves his clients the same way we do - with intelligence, honesty, and integrity.

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Data has been called the most valuable resource on the planet. Using your data can supercharge your marketing; for making key marketing decisions about products and services, advertising your business, and developing relationships with your customers. Part 1 of this two article series will focus on digital advertising.

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Due to aggressive sales tactics at a lot of agencies and publishers, I see many businesses getting themselves into bad advertising situations where they are completely wasting their money. The problem is usually two-fold. A bad strategy and lack of share-of-voice or critical mass.

Questions you should ask your digital agency

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There are a lot of great marketing agencies out there. Unfortunately, just like in most industries, there are also agencies that may not always have their client’s best interests at heart.

Third party cookies

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In October of 2019 Google announced that Chrome was FINALLY going to be ending support for third party cookies. This is a huge win for consumers and their privacy, and a huge complication for many advertisers who rely on advertising to specific users using that data.