Digital Marketing Insights
by Rob Madrid
- Categories:
- Data
- Digital Advertising
Your Google Analytics Data Is Going Away, Eventually
Much to the chagrin of many marketers, Google announced last week that Universal Analytics is going to stop working in July of 2023, and soon after that, your ability to see your historical data is also going away. So what should you do? Start using Google Analytics 4 (GA4) now.
Read more … Your Google Analytics Data Is Going Away, Eventually
by Rob Madrid
- Categories:
- Agencies
- Data
- Digital Advertising
- Social Media Marketing
Facebook Ad Targeting Getting More Limited
Facebook (or should I now say Meta?) sent out an email today to Facebook Business users announcing the sunsetting of many audience targets that are popular with certain digital marketers today. The categories that are being removed are ones they feel are related to "topics people may perceive as sensitive, such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.
by Rob Madrid
Using Your Data to Supercharge Your Marketing: Advertising
Data has been called the most valuable resource on the planet. Using your data can supercharge your marketing; for making key marketing decisions about products and services, advertising your business, and developing relationships with your customers. Part 1 of this two article series will focus on digital advertising.
Read more … Using Your Data to Supercharge Your Marketing: Advertising