Digital Marketing Insights

by Rob Madrid

Using Data to Supercharge Your Marketing: Automation

You can use your customer data to improve communication with your prospects and customers to grow sales, customer satisfaction, and repeat business. Go beyond simple email blasts by adding automation to your outbound marketing campaigns. These campaigns are more intelligent because you can change the messaging that your customer or prospect sees based on their own actions.

Read more …

by Rob Madrid

Using Your Data to Supercharge Your Marketing: Advertising

Data has been called the most valuable resource on the planet. Using your data can supercharge your marketing; for making key marketing decisions about products and services, advertising your business, and developing relationships with your customers. Part 1 of this two article series will focus on digital advertising.

Read more …